Case Study

Garrette Custom Homes

Multiple product lines showcased


Garrette Custom Homes specializes in building new homes “on your land, our land, or land we find together.” However, because Garrette is not solely an on-your-lot builder – they also build available homes and pre-sale homes in communities – it was vital that the new website showcase all product lines with simple, clearly labeled navigation.

The website project had two primary goals: 1) Offer multiple navigation menus, graphics, and copy to clarify what Garrette Custom Homes offers and direct visitors to the product that interests them, and 2) Deliver a custom version of our WordPress® CMS called Catalyst™ to allow Garrette marketing staff to manage and update the multiple product lines, in multiple markets on the website with ease.

To accomplish these goals, we used a hybrid menu design, a limited traditional menu across the top of the page, and a hamburger menu for the rest of the navigation. This allows the user to focus on the most important pages in the traditional navigation and allows Garette to build out unlimited pages under the hamburger menu without cluttering the main menu. In addition, we used multiple graphics, call-to-action copy, and maps to showcase the build-on-your-lot options and the communities and available homes for sale.

In addition to website design, development, and hosting, we also provide SEO, PPC, blogging, and OSC training and consulting services for Garrette Custom Homes.

 

Solutions Delivered

  • Clear navigation menus
  • Search refinement options
  • Custom WordPress CMS
  • Optimized for Google search
  • Interactive floor plans
  • Live Chat and Salesforce integration

Subscribe to our weekly email packed with tips, trends, and tactics to transform your sales and marketing

2025 Builder Town Hall Recordings

We are excited for another amazing year of educational, insightful, and fun content from Builder Town Hall. If you miss a live event, bookmark this page to access the recordings. Want to join in on the fun? Save your seat...

Unlock the Future of New Home Sales & Marketing with Meredith Oliver at IBS 2025

As the 2025 International Builders’ Show (IBS) approaches, we are excited to announce that Meredith Oliver, founder and Chief Digital Marketing Strategist of Meredith Communications, will present two insightful educational sessions designed to empower homebuilding industry leaders with innovative sales...

The Modern Marketer PowerPoint Slides

2023 NAHB IBS Webinar PowerPoint_MOliver_ModernMarketer_11-24 copy

8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | eFax: 321-226-0246

Privacy Policy | Copyright 2022 | Client Content Request Form