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At Meredith Communications, we build clean, visually stunning home builder websites powered by our exclusive, custom WordPress® CMS (content management system) called Catalyst™. While our website designs have won many awards for their graphic design, we are most proud of our long-term relationships with clients. As a result, our home builder websites average longer time on site, more page views, higher lead conversion percentage, and more sales than the competition.
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When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...
| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...
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