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Why Does AI Matter for New Home Sales Professionals?

Artificial intelligence isn’t coming for new home sales. It’s already here, quietly shaping buyer expectations long before the first conversation ever happens. Today’s buyers arrive informed, opinionated, and often overwhelmed. They’ve searched Google. They’ve watched videos. They’ve compared builders. Increasingly,...

FANtastic Selling 3.0 Is Here

A New Playbook for AI-Powered New Home Sales Leaders Selling has changed, again. Buyers are more informed, more skeptical, and more influenced by technology and AI than ever before. By the time a prospect reaches out, they’ve already researched, compared,...

Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”

When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...

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