Your Next Great Marketing Idea May Come From Outside Home Building
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...
Modern Search: How and Why SEO Matters More Than Ever in the Age of AI
Artificial intelligence is transforming search, but the biggest shift isn’t happening inside Google’s algorithms. It’s happening in the way buyers search for information. Builders who understand that difference won’t simply improve their rankings. They’ll earn trust before the first conversation...
Slow Home Buying Markets Raise the Marketing & Sales Bar
When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing
| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...
AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch
| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...
The Future of Home Builder Marketing Start’s Here: What Today’s Buyers Expect Before They Ever Visit Your Model
| Part 1 of 3 | For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...
The Anatomy of a Website Launch: What Really Goes Into a High-Performing Home Builder Website
Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...
AI Is Your MVP Part 3: From Tool to Infrastructure – How Builders Train and Deploy AI Without Chaos
| Part 3 of 3 | Let’s go back to the Nordstrom story from Part 1 one more time. That associate didn’t just wake up one day naturally brilliant at fit, product pairing, and follow-up. She was trained. Coached. Supported....
AI Is Your MVP Part 2: CRM, Canva & The Integrated Sales Stack
| Part 2 of 3 | Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I asked a question. She didn’t shuffle papers...
AI Is Your MVP Part 1: Integrating AI + CRM
| Part 1 of 3 | Years ago, I walked into Nordstrom to buy a bra and met Wendy, the Nordstrom Lingerie Specialist. (Now I have your attention!) After introducing herself and asking for my name, she started with, “Meredith,...
