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How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part II

September Builder Town Hall special guest Dave Cooper and host Meredith Oliver shared so many tips on video creation and content we needed two blogs to cover all of the content. Part I summarized key video marketing statistics and video...

How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part I

  We’ve just wrapped up our September Builder Town Hall, and it was a blast!  We welcomed special guest Dave Cooper to share some tips on video creation and live streaming to help all of you up your digital home...

3-17 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 3-17?   Don’t worry! We’re now offering playbacks in the blog.   What Is Happening and What Do We Do Now? Hosted by Meredith Communications, this event is a virtual Town Hall for...

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Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”

When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...

Maximize Your ROI with Meta Advantage+ Creative: Why Builders Should Care (A Lot)

If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...

Real Talk About Reels: How Builders Are Winning with Short-Form Video

At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...

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