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Housing upgrades

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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The Modern Marketer PowerPoint Slides

2023 NAHB IBS Webinar PowerPoint_MOliver_ModernMarketer_11-24 copy

The Market According to Meredith: Sept 2024 BTH Recap Part 1

Have you noticed a slowdown in foot traffic? Fewer leads spending time on your website? How about a decrease in overall sales conversions?  Don’t worry. You’re not alone.  According to recent Google Trends, searches for “new homes” and “homes for...

Future-Proof FAQ Forum: June 2024 BTH Recap

    The only thing constant is change, but somehow we as humans are so brutally resistant to it. From changing our hairstyle to changing what brand of hand soap we use, small changes in our lives can cause big...

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