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Wow! What a year for the International Builders’ Show (IBS). The energy was electric. The knowledge was ripe and ready for the picking. And the people, as always, were hungry to learn. With 200,000 people in attendance throughout the...
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2023 NAHB IBS Webinar PowerPoint_MOliver_ModernMarketer_11-24 copy
Have you noticed a slowdown in foot traffic? Fewer leads spending time on your website? How about a decrease in overall sales conversions? Don’t worry. You’re not alone. According to recent Google Trends, searches for “new homes” and “homes for...
The only thing constant is change, but somehow we as humans are so brutally resistant to it. From changing our hairstyle to changing what brand of hand soap we use, small changes in our lives can cause big...
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