November Builder Town Hall Replay
Our theme for the November Town Hall was “Building Community is Good Business,” and our featured guest was none other than Jim Allen, President of The Jim Allen Group. Known affectionately as JAG, The Jim Allen Group has over 100...
Holding Up the Middle: How to Combat Collapse and Stand Apart from the Competition
Each month at Builder Town Hall, we are fortunate to be joined by distinguished professionals from across the industry to learn more about how we can forge a path to greatness. This past month, we were joined by the President...
Getting Back to the Emotional Sale
At its root, the sales process is about human experience. It requires adaptability, flexibility, and insight. The industry’s top new home sales professionals are masters at creating meaningful, lasting connections with people so they can help them find their ideal...
Don’t Pull That Thread
How a Quality Marketing Strategy Will Keep You Afloat It’s no secret that we are experiencing a market cooldown/correction. Sales are decreasing, interest rates are rising, and buyers are hesitant about buying a new home. Home builders typically look at...
September Meredith’s Metrics: Playing the Mindset Game
Football season is back, and so is Meredith’s Metrics! At Meredith Communications, we actively engage with approximately 60 – 65 home builder websites per month to compile a comprehensive analysis of website data and digital marketing analytics from across the...
How to Combat the State of the Rates
It’s no secret that interest rates are anything but stable at the moment. Since about a year ago, rates have increased by two percentage points and are predicted to continue rising. So while the current rates aren’t out-of-this-world-knock-your-socks-off high, their...
Mastering Builder MarTech: Q&A With Jennifer Walsh
As we continue to dive into the world of MarTech, we took this past Builder Town Hall to discuss how and why to smoothly implement new technology into your business. Jennifer Walsh of Pacific Lifestyle Homes and Garrette Custom Homes...
Mastering Home Builder MarTech: Q&A With Kalee Davis
In continuation of our discussion of MarTech, we had the pleasure of sitting down with real estate agent and broker for Celebrity Custom Homes, Kalee Davis at this month’s Builder Town Hall to discuss the importance of implementing Martech into...
Meredith’s Metrics: Cautious Consumers Cool New Home Market
Welcome back to Meredith’s Metrics: the segment where we talk digital marketing numbers and what to make of them! We will take a look at the analytics for this month from an extensive collection of 70-100 builder websites that we...
Exploring MarTech for Home Builders
As we progress technologically, it’s easy to get lost in the sea of digital products that claim to make your life easier. We often reach for the bright, shininess of newly available MarTech without considering all the factors involved. In...
