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As the 2025 International Builders’ Show (IBS) approaches, we are excited to announce that Meredith Oliver, founder and Chief Digital Marketing Strategist of Meredith Communications, will present two insightful educational sessions designed to empower homebuilding industry leaders with innovative sales and marketing strategies. With this being her 24th appearance at IBS, Meredith continues to share her extensive knowledge to help professionals thrive in the evolving market.

Session 1: License to Sell – Mastering the Balance of AI & HI in Home Sales

Date & Time: Thursday, February 27, 2025 | 8:30 – 9:30 AM

Location: Las Vegas Convention Center (LVCC) – West 229

Co-Speakers: Roland Nairnsey, New Homes Sales Plus, and Brian Wildermuth, Builder Partnerships

In this session, Meredith and her co-speakers will explore how to effectively blend artificial intelligence (AI) tools with human intelligence (HI) to optimize lead follow-up and enhance customer relationships. Attendees will learn practical applications of AI in sales processes, ensuring efficiency while maintaining the personal touch that clients value. This session is essential for professionals aiming to stay ahead in the competitive homebuilding industry by embracing technological advancements alongside traditional sales expertise.

Session 2: Supercharge Your Marketing – Mastering the Buyer’s Journey in the ‘Messy Middle’

Date & Time: Thursday, February 27, 2025 | 12:30 – 1:30 PM

Location: Las Vegas Convention Center (LVCC) – West 220

Sophisticated home buyers are exceptionally well-informed, making it indispensable to master the nuances of the buyer’s journey. In this session, Meredith will delve into Google’s research on the ‘messy middle’—the dynamic space between trigger and purchase where customers are won or lost. Attendees will gain insight into the cognitive biases influencing buyer decisions and learn how to instill confidence at critical points in the journey. The session will explore ways to apply these evidence-based strategies to supercharge search marketing and website content, ultimately increasing lead conversions. This transformative approach to marketing aims to build a robust pipeline of home buyers ready to take the next step.

Why Attend These Sessions?

The IBS offers a vast array of events, sessions, and exhibits, making it crucial to select those that provide actionable insights pertinent to your business. Meredith’s sessions are designed to equip you with practical strategies that can be implemented immediately to enhance your sales and marketing approaches. By attending, you’ll gain a deeper understanding of how to effectively integrate AI into your sales processes and master the buyer’s journey, ensuring you remain at the forefront of industry innovation.

About Meredith Oliver

Meredith Oliver, MIRM, MCSP, CSP, is the founder and Chief Digital Marketing Strategist of Meredith Communications, a leading digital marketing agency for home builders based in Raleigh, North Carolina. With a Master’s Degree in Communication Technology, Meredith has a profound understanding of leveraging modern tools and techniques to maximize marketing impact. She is the author of two insightful books, “FANtastic Marketing” and “FANtastic Selling,” offering valuable perspectives on effective marketing and sales strategies. As a highly regarded professional speaker holding the esteemed CSP (Certified Speaking Professional®) designation, Meredith has significantly contributed to industry education as an instructor and co-author of the Master in Residential Marketing (MIRM) and Master Certified Sales Professional (MCSP) NAHB courses.

Stay Connected with Meredith Communications

To keep you informed before and during the conference, follow us on social media for updates, reminders, and additional resources related to our sessions. Engage with us using the hashtag #MereAtIBS2025 to join the conversation and connect with fellow attendees.

Plan Your IBS Experience

To maximize your time at IBS, we recommend adding Meredith’s sessions to your calendar and arriving early to secure a good seat. The Las Vegas Convention Center is expansive, so familiarize yourself with the venue layout to navigate efficiently between sessions and exhibits. Networking is a significant component of IBS; take advantage of the opportunities to connect with industry peers and leaders.

We are excited to share our knowledge and experience with you at IBS 2025. Join us to gain valuable insights, engage in meaningful discussions, and leave with strategies that will propel your business forward. We look forward to seeing you there!

For more information about the International Builders’ Show and to plan your schedule, visit the official IBS website.

Categorised in: Home Builder Marketing & Sales, International Builders' Show, Meredith Communications News, Upcoming Events