Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

    Trust Breakers and FANtastic Selling

    March 7, 2017

    What makes you want to give your money to someone?

    I’ll give you a moment.

    Keep thinking…

    Did the word “trust” come to mind?

    Here’s the cold, hard truth: trust=sales. While this certainly isn’t new information, it’s definitely not something that we often think about when we’re trying to make a sale.

    Put yourself in the shoes of a customer…

    A lack of trust is why you walk off a car lot when the salesperson makes you feel pressured. A lack of trust is why you question your friend, not the sales associate, about that pair of jeans you squeezed yourself into.

    Is this what I want? Does this look good on me? Is this the right choice?

    The fact of the matter is that if we can’t trust someone to be honest with us, we’re not going to give him or her our money. But what does this mean to you the salesperson, the entrepreneur, or the business owner? Here’s an excerpt from my upcoming book, FANtastic Selling, which covers this important question.

    “It means that competence, the act of doing your job and doing it well, is not enough for your fans. Competence is expected. Competence does not add value to your offering. It is considered the price of doing business. What matters more than competence is your credibility. Your intentions, the reason why you are in business, and how you conduct yourself with customers are as important as performing the basic functions of your job.

    If your fans do not believe that you are acting in their best interest, they don’t care how good a job you do. The jig is up. If your company, your product, and your performance is not trustworthy, authentic, and sincere, it is only a matter of time before you will be out of business.”

    What do people consider trust breakers? How can you avoid the trust breaker pitfalls? Find out when you download my new book, FANtastic Selling, which will be released on March 15, 2017. Pre-order your copy now.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Tags: , , , , ,

    Categorised in: ,

    Just Ask Meredith Blog

    Sales and marketing advice, tips, and strategies for home builders.

    August Marketing Pro of the Month Pat Sommer

    Share on FacebookShare on TwitterShare on Linkedin How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as...

    FANtastic Marketing Example—GoDaddy

    Share on FacebookShare on TwitterShare on Linkedin You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy...

    Housing Upgrades Millennials Don’t Care For

    Share on FacebookShare on TwitterShare on Linkedin Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s...

    8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | Fax: 321-226-0246

    Privacy Policy | Copyright 2020

    IF YOU ENJOYED THIS POST...

    You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: