Our Top 3 Digital Marketing Articles | August 7

Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and marketing articles. On Monday’s we will do an article round-up of the top 3 – 5 articles I read the previous week. Some of the articles may be brand new and others may have been out there a while, but you can be assured that the articles found here are still very relevant.  You’ll also find my thoughts on each article and don’t hesitate to let me know what you think about them as well!

The 3 Types of Keywords That Can Get Your Content Found Faster by Ramona Sukhraj

(iMPACT) I don’t care what anyone says, search engine optimization isn’t hard — finding the right keywords is…Finding the best keywords for your strategy is like picking the perfect bowl of porridge — you’ve got to find the ones that are just right or your strategy will fall flat. Once you have those in hand, the actual act of optimization is easy.

My reflections: Whether we’re just starting out or we’ve been in the marketing game for a while, keywords and SEO can get the best of us from time to time. Ramona does an amazing job at giving you an in-depth look at the 3 types of keywords you can use, why you should use them, and how you should use them. You’re sure to come away knowing something new!

Winning Sales Over to The Value of Marketing by Ted Grulikowski

(SBI – Make Your Number) You’ve heard it before. “Marketing doesn’t get it. I need leads, not messaging.” Or, “The marketing guys don’t do anything for me. If they would just give me their budget, I could hire 15 more salespeople and make the number.” Revenue attribution models give executives a clear line of sight from the corporate strategy through customer touch-points in the company’s product, marketing, and sales strategies.

My reflections: This is an awesome, first-hand account of someone changed their mind about the importance marketing. It’s easy to think you should put all your budget into sales – but marketing is a very effective tool that many don’t take full advantage of. This article is in-depth and gives you a greater understanding of how much you should be appreciating the biggest help your business has – marketing.

Marketing Personas: Are You Doing it Right? by Marie-Pier Godere

(Digital Doughnut) Defining who your audience is the basis of a good marketing strategy. How can you send a personalized communication to your target audience, as well as identify their needs and interests, and figure out the best way to reach them, if you don’t know who they are? Creating personas can help you in this matter.

My reflections: Customer personas are such an important staple in a solid business structure. They give our business direction and help us drive more of a targeted segment of people to our site – increasing repeat visits/purchases. Already have your customer personas developed? That’s awesome! This article also has 5 tips on how to make them even better.

Meredith Oliver is a digital marketing expert, sales and marketing professional speaker, and author. If you’d like more information on speaking engagements or books, visit MeredithSpeaks.com For sales and marketing tips, you’re at the right spot! Take a look around Meredith Communications. Follow her on Twitter: @MeredithCSP and follow her killer shoe collection on Instagram: @MeredithsShoes22.

Categorised in: Marketing Mondays