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website technology
website technology
Beginning in June of this year, Google changed the structure for their Maps API. This has significantly impacted our clients that have maps on their websites. The increase was ridiculously high, over 1,400 percent, and many homebuilders are now seeing...
Digital marketing is a necessity for those who want to increase the sales of their product or services on the Internet. Reaching potential clients on the various platforms is part of every marketing strategy. However, tracking all of these platforms...
Protecting your website from ongoing threats is as important as driving traffic to your site for sales. If your site is not protected at all times, you risk losing important information about your business, placing your clients at risk for...
If you are a typical Internet user, you use Google Images. You may have grabbed a picture to use as part of your website or blog. You may have downloaded a picture because it contains information you need for a...
Webmasters use Google analytics to track all the important information regarding their website performance. Google Analytics (GA) has become the go-to platform for gauging how well a website is performing. The information contained in this program can also be used...
It’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s discussing Content Management Systems. How easy is it for your to update your website? There are different systems from open-source,...
The S in HTTPS stands for secure. Basically, HTTPS is a more secure way of transferring information over the web. While the implications for e-commerce are readily apparent, there are many other benefits. At Meredith Communications, we recommend HTTPS to...
If you do any kind of blogging on your website, you’ve probably come across the terms ‘categories’ and ‘tags’. If you’re like most people you may not be sure what these are or how to use them correctly to maximize...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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