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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Toolbox Tuesday | Review of SEO Management Tools

SEO management tools are big business. Some, like Google Search Console, are free to use while others need to be considered a line item on your budget. Besides cost, there are other things to consider when determining which SEO management...

Small Business Marketing

Toolbox Tuesday | Tips on How to Use Yoast to Improve Your Site’s SEO

By this point, you know SEO is critical to showing up in search results and getting your new homes in front of people who want to buy them. While there’s a lot that goes into amazing SEO, one WordPress plugin...

Search Engine Optimization (SEO)

Toolbox Tuesday | White Hat vs. Black Hat SEO

SEO practices and concepts have evolved over the years. In the beginning was strictly about getting your website higher up in search results. Eventually, Google started creating metrics surrounding this process and experts started looking for ways to get around...

Home Builder Marketing & Sales

Home Builder Marketing Mondays: Level Homes Launches New Website

Getting your home builder website found by prospective home buyers is a big challenge in today’s competitive online environment. That’s why it’s important that your website is properly optimized for search. Level Homes understands that SEO is important for their...

Toolbox Tuesdays

Falls Reserve Launches New Website

Websites get better results when they’re designed through a collaborative effort. Using the skills and expertise of multiple teams helps your website meet the demands of your business while achieving all of your marketing goals. This week’s Toolbox Tuesday blog...

Search Engine Optimization (SEO)

The Importance of Categories and Tags for SEO

If you do any kind of blogging on your website, you’ve probably come across the terms ‘categories’ and ‘tags’. If you’re like most people you may not be sure what these are or how to use them correctly to maximize...

Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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