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Toolbox Tuesdays

Ryan Dicharry Construction Launches New Website

With 20 years of experience in custom home construction, Ryan Dicharry Construction is taking home designs in a new direction. Although home buyers may start with a premade home plan, Ryan Dicharry Construction can change any of them upon request,...

Toolbox Tuesdays

You Belong on Jackson Manor’s New Website

Jackson Manor is a beautiful new home community in Wake Forest, NC. We were pleased to partner with The Jim Allen Group to create an interactive and engaging website for this community. The Jim Allen Group provided us with beautiful...

Technology

Toolbox Tuesday | What are the benefits of HTTPS over HTTP

The S in HTTPS stands for secure. Basically, HTTPS is a more secure way of transferring information over the web. While the implications for e-commerce are readily apparent, there are many other benefits. At Meredith Communications, we recommend HTTPS to...

FANtastic Marketing Tips

FANtastic Selling Keynote for the Birmingham, AL Sales and Marketing Council

Watch Meredith present her FANtastic Selling Keynote for the Birmingham, AL Sales and Marketing Council at the Home Builders Association. FANtastic selling is when the FANs come first and everything you do is to their benefit and for their protection. Brilliant,...

Home Builder Marketing & Sales

Toolbox Tuesday | Sagamore Homes Launches New Website

Sagamore Homes has a tradition of exceptional home design in upscale neighborhoods. Founder Tripp Bunker has brought together a team of talented craftsmen and management specialists focused on providing home buyers quality construction and incredible value in the Triad area...

Apps

Website Wednesdays | Hero Images

Happy Wednesday – it’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s talking all about hero images on your website homepage – what they are, their importance, and how...

Technology

Toolbox Tuesday | Difference Between Virtual Reality and Augmented Reality

Technology is changing the way people interact with the world. Augmented reality and virtual reality enable people to experience the world in completely new ways – and they’re changing the way people buy homes. At this year’s International Builders’ Show,...

Home Builder Marketing & Sales

Click Power: Building Block #1 – Your Website

I previously discussed The Click Power System™. It’s a roadmap to a successful sales and marketing strategy that highlights five building blocks for success. The first – your website – is the foundation and most important element of your web marketing strategy....

Apps

What’s ‘Appening Wednesdays | Apps for Your Errands

It’s time for another What’s ‘Appening Wednesday! You can watch Meredith live on Facebook most Wednesdays at 1pm Eastern here. And the following Wednesday we’ll post the video here in case you missed the live version! Starting next week, we’ll...

Digital Marketing

2018 International Builders’ Show Encore Webinar Series

The Best of the Best Programs From the 2018 IBS Meredith just presented at the 2018 International Builders’ Show (IBS) in Orlando! It’s the largest annual light construction show in the world. This year they welcomed over 60,000 registrants. There were more...

Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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