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Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That statement was relevant when it was made in the early 1900’s, and even until recent...
Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. This week I am teaching the NAHB Institute of Residential Marketing (IRM) Courses at the Greater Atlanta Home Builders...
Are you a thought leader? If you are in sales or marketing, your answer better be, YES! In today’s world, the best sales and marketing professionals are thought leaders who generate and share new ideas. Today’s buyer, whether it is...
If life is like a box of chocolates, then so is marketing! You never know what you’re gonna get – but if you stay in the race and ahead of the game, then you’re sure to win! And winning,...
This is exactly how I feel when I see someone fully understand just how FANtastically important marketing is to their business! Let’s go!!! Meredith Oliver is a digital marketing expert, sales and marketing professional speaker, and author....
“Once your fans become engaged, loyal and utterly rabid about your brand, they start doing the selling and marketing for you.” This is a beautiful thought, isn’t it? It’s a phrase that I use regularly in my books, my presentations,...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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