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As I’ve shared with you in the past weeks, I like doing these round-up of digital marketing articles I’ve found! It’s a great way to get bite-size information related to digital marketing and stay up to date on current trends....
Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...
In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...
This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...
One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...
If you’ve spent any time marketing on Facebook you’ve seen the options for a boosted or sponsored post and an ad. At first glance, they sort of seem like the same thing and that may have you a little confused....
Social media is one of the best ways to reach potential home buyers. Facebook alone has millions of users. Effective social media posts help drive the right people to your website, and ultimately to taking a tour and, hopefully, buying...
The 2018 International Builders’ Show (IBS) is in Orlando again this year! It’s coming up fast, January 9 – 11, so get registered today. IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors...
I had the pleasure of moderating a Design Panel at the 2017 21st Century Builders Show and Paul was one of the panelists. His advice and commentary about modern home design made so much sense, I immediately invited him to be...
In the market for a new website? What is the goal of the project? What do you want the new website to do that is different from your current site? Most of our clients focus on making more sales with a...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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