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Home Builder Marketing & Sales

Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales

Online marketing. What is it? When I use the term online marketing, I refer to the process of marketing your homes online. It is critical to understand that having a website is not the same as online marketing. Your website...

Home Builder Marketing & Sales

Home Builder Marketing Mondays | New Website Launch – Landon Homes

Selling homes online requires an engaging and interactive site to attract buyers and give them a sense of the space before they ever venture out to visit it. Meredith Communications took on this challenge for Landon Homes. This is our...

Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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