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marketing for home builders
marketing for home builders
One thing that is constant in the field of marketing is CHANGE! Staying up to date can be overwhelming for sure. I feel like I spend a lot of time staying current – nevermind getting ahead of the what’s coming...
Being a marketer in this information age can be a challenge, to say the least. There’s always new trends, hot research, and new tactics to stay up to date with. Some weeks I feel like I spend hour upon hour...
Would you like to convert more of your leads into sales? In this webinar, you will learn how to exceed sales goals with effective follow-up. Learn why salespeople fail to follow-up or procrastinate on follow-up. Discover how to engage...
How to optimize your GMB listing and do paid ads to push it to page 1 of Google local results. Last week we posted Part 1 in a two-part series on Google My Business. If you missed that post, or...
Google My Business is a free marketing tool offered by Google that is perfect for local search relevance. In the past, businesses have used Google Maps, Google Places, and Google Plus to manage their local listings on Google. All of...
One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...
In The Click Power System, I provide a roadmap to a successful sales and marketing strategy. It’s built on five building blocks for success, the first of which being your website. Your website includes things like your content, your design, and also...
Watch Meredith present her FANtastic Selling Keynote from the 2017 Southeast Building Conference (SEBC). Meredith discusses Stitch Fix and how it relates to home building sales. Wondering how in the world an online fashion industry relates to home building sales? Two...
This week week we’re discussing Building Block #4 in The Click Power System™ – the marriage of online and onsite. Building Block #1 is your website, Building Block #2 is driving traffic to your website, and Building Block #3 is online lead follow-up. Building...
This week, I’m excited to have Jay Williams from Homes.com on the blog for this edition of #ThoughtfulThursdays. He’s sharing the top 10 apps for builders in 2018… and the best part? They’re all FREE. That’s right, $0. You won’t...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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