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Digital Marketing

Our Top Three Digital Marketing Articles | November 28

I hope you had a wonderful Thanksgiving! In this week’s round-up of digital marketing articles I’m sharing some research on the importance of Google Reviews on Google Local Search, new privacy changes to the LinkedIn platform, and tips for networking...

Home Builder Marketing & Sales

Carothers Executive Homes Launches New Website

Meredith Communications is pleased to announce the launch of Carothers Executive Home Sites new website. This site was designed to showcase the homes offered by the builder and provide information on neighborhoods with available homes or homesites. The first thing...

Career Advice

Guest Post | Don’t Get Caught in the Middle of a Buyer’s Relationship

Today, please welcome Noelle Tarabulski from Builder Consulting Group to the Meredith Communications’ blog. She’s discussing disputes you might face during the home building process, especially marital disputes. It may feel overwhelming, and you might be confused on how to...

Digital Marketing

Our Top Three Digital Marketing Articles | October 3

The world of digital marketing is constantly changing. There are always new updates to social media platforms, SEO, privacy regulations, and strategies. Part of my goal in this series, is to share some articles that I’ve recently found helpful for...

Guest Blogs

Guest Post | Listen First and Talk Later: Three Persuasive Steps to Earn Trust

This week we have Michael Barbera, chief behavioral officer at Clicksuasion Labs, on the blog! He’s sharing his three tips to earn trust with your prospective clients. We have such a short time to make a great impression with leads...

Guest Blogs

Guest Post | Great Marketing Is About Telling Your Story

We’re so happy to have Mollie Elkman from Group Two on the blog today! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

Guest Blogs

Do You Have an Underperforming Community?

This week we have Kathy Tucker from New Home Solutions on the blog discussing 6 reasons why sales are slow and how to determine what’s causing the issue if you have an underperforming community. A great read for home builders!...

Guest Blogs

5 Easy Things Any Salesperson Can Do to Generate Leads

This week on the blog we’re featuring Kimberly Mackey from New Homes Solutions Consulting. She’s discussing five easy things any salesperson can do to generate leads. Did you know you’re more likely to convert a self-generated lead over a walk-in lead...

Guest Blogs

Guest Post | Rethinking Real Estate: The Top 5 Digital Trends for Marketing to “In-Market” Home Buyers

This week we have Mario Avila, a real estate broker, on the blog. Since The National Association of Realtors just released their Profile of Home Buyers survey results, he’s discussing the top 5 digital trends for marketing to “in-market” home...

Career Advice

Guest Post | Pay it Forward – Inspiring the Next Generation of Industry Talent

This week we have Erica Lockwood from Joseph Chris Partners on the blog. She discusses how there is a lack of female talent present within the construction industry today. Between outreach and education, she believes we could be doing more to encourage...

Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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