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Home Builder Marketing & Sales
Home Builder Marketing & Sales
It’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. The topic this week – website hosting. What is it? Why are you paying for it? And why is it important? If you’re...
One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...
This week on the blog we’re featuring Kimberly Mackey from New Homes Solutions Consulting. She’s discussing five easy things any salesperson can do to generate leads. Did you know you’re more likely to convert a self-generated lead over a walk-in lead...
Meredith was featured on the Lasso CRM blog! She discussed how all home builder SEO is local SEO and how to set up your home building business for local search success. You’ve put a lot of time, effort, and expertise...
Good online lead programs have a well-crafted work flow process to follow-up on leads and convert them to an onsite appointment. The length and intensity of the follow-up process is determined by the type of product sold, the characteristics of...
This week we have Mario Avila, a real estate broker, on the blog. Since The National Association of Realtors just released their Profile of Home Buyers survey results, he’s discussing the top 5 digital trends for marketing to “in-market” home...
Functionality refers to the technical performance of the website. Visitors have little patience for slow downloads, broken links, and error messages. At least once a month, complete a functionality review of your website. Click on every button, link, and multimedia took...
In The Click Power System, I provide a roadmap to a successful sales and marketing strategy. It’s built on five building blocks for success, the first of which being your website. Your website includes things like your content, your design, and also...
Last week we talked about the Builder Website Scorecard™ which I discussed in The Click Power System. The first criteria on the scorecard is your content. The second criteria is your design. Design refers to your website’s overall look. Design is the trickiest area...
As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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