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Home Builder Marketing & Sales

Home Builder Marketing Mondays: Level Homes Launches New Website

Getting your home builder website found by prospective home buyers is a big challenge in today’s competitive online environment. That’s why it’s important that your website is properly optimized for search. Level Homes understands that SEO is important for their...

Home Builder Marketing & Sales

Home Builder Marketing Mondays : Google Search Trends

  What does this graph mean to you? In case you aren’t familiar, the Google Trends tool allows you to enter any search query and see the search volume for that term. You can set custom query parameters such as date range, location,...

Digital Marketing

Guest Post: Tracking Your Marketing Dollars

  Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That statement was relevant when it was made in the early 1900’s, and even until recent...

Home Builder Marketing & Sales

Toolbox Tuesdays: Olde Mill Trace Website Launch

Getting home buyers interested in a brand new community that doesn’t have a model built on the land yet can be challenging. That was the situation facing the developers of Olde Mill Trace, a new luxury home community planned for...

Home Builder Marketing & Sales

Home Builder #MarketingMondays: Zillow Research Trends & Tools

Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. I recently spoke at and attended the Women In Residential Construction Conference in Scottsdale, AZ. It is an amazing conference...

FANtastic Selling Tips

Guest Blog: Beyond The Builder Story

Welcome to another Thoughtful Thursday! Every Thursday we feature a guest blogger. I’m only choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please drop us an email. So...

Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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