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Website Wednesdays | Website Page Views

It’s time for another Website Wednesdays! You might know that Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. She’s started a new series called Website Wednesdays. Last week was all about Calls to Action. This week she’s...

Toolbox Tuesdays

Toolbox Tuesday | What is Event Tracking in Google Analytics?

Having an engaging website with interactive floor plans and great videos that show off your homes is only one part of selling homes. Another aspect is understanding where your website views are coming from and how prospective buyers are engaging...

Home Builder Marketing & Sales

Home Builder Marketing Mondays : Google Search Trends

  What does this graph mean to you? In case you aren’t familiar, the Google Trends tool allows you to enter any search query and see the search volume for that term. You can set custom query parameters such as date range, location,...

Home Builder Marketing & Sales

Home Builder #MarketingMondays – Are You Tracking Your Online Traffic?

Welcome to Home Builder #MarketingMondays at Meredith Communications! We’ve refocused our Monday posts to feature home builder marketing tips. This week, I’m taking you behind the scenes of one of our client’s Google Analytics accounts and explaining how you can...

Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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