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Toolbox Tuesdays

Google Images Update on Google Analytics

Webmasters use Google analytics to track all the important information regarding their website performance. Google Analytics (GA) has become the go-to platform for gauging how well a website is performing. The information contained in this program can also be used...

Toolbox Tuesdays

How to Drive More Traffic to Your Website with Google Images

For any website to be successful, it needs to have a constant stream of traffic. Visitors to a site generate interest and sales. This is just common information. Website owners and operators also know that SEO (search engine optimization) is...

Toolbox Tuesdays

Google My Business For Home Builders Part 2

How to optimize your GMB listing and do paid ads to push it to page 1 of Google local results. Last week we posted Part 1 in a two-part series on Google My Business. If you missed that post, or...

Toolbox Tuesdays

Google My Business For Home Builders Part 1

Google My Business is a free marketing tool offered by Google that is perfect for local search relevance. In the past, businesses have used Google Maps, Google Places, and Google Plus to manage their local listings on Google. All of...

Apps

Website Wednesdays | Driving Website Traffic

Happy Wednesday – it’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s talking all about how to drive more traffic to your website. Relevant and important for all businesses!...

Search Engine Optimization (SEO)

Toolbox Tuesday | What are 404 Website Errors and How Do They Impact My SEO?

By now, you understand the importance of SEO in attracting the right people – those likely to buy your homes – to your site. You probably also understand that there are many factors to great SEO. In the past, it...

Home Builder Marketing & Sales

Click Power: Building Block #2 – Drive Traffic

If you’ve been following along the last couple of weeks, you know we’ve been chatting about  The Click Power System™. It’s a roadmap to a successful sales and marketing strategy and it covers 5 building blocks for success. We’ve also discussed...

Home Builder Marketing & Sales

Click Power: Building Block #1 – Your Website

I previously discussed The Click Power System™. It’s a roadmap to a successful sales and marketing strategy that highlights five building blocks for success. The first – your website – is the foundation and most important element of your web marketing strategy....

Blogging

Top 5 Things You Should Do for Your New WordPress Website

Your website is the face of your business. Before you undertake a redesign or new WordPress website, there are five things you should do (or make sure your website company does for you) to set up a WordPress website. 1....

Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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