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Using both text and graphics that compel visitors to call, click, check out more of your products, or come by your office is called a Call to Action. Websites are active sales vehicles if they ASK visitors to engage. In...
Happy Wednesday – it’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s talking all about thinking like your website visitor when designing your site. Watch more below!
Experience refers to the degree a website entices visitors to interact online. Providing a great experience doesn’t mean you need to spend a fortune on design bells and whistles for the sake of being cool. Whatever bells and whistles you...
With 20 years of experience in custom home construction, Ryan Dicharry Construction is taking home designs in a new direction. Although home buyers may start with a premade home plan, Ryan Dicharry Construction can change any of them upon request,...
Jackson Manor is a beautiful new home community in Wake Forest, NC. We were pleased to partner with The Jim Allen Group to create an interactive and engaging website for this community. The Jim Allen Group provided us with beautiful...
Last week we talked about the Builder Website Scorecard™ which I discussed in The Click Power System. The first criteria on the scorecard is your content. The second criteria is your design. Design refers to your website’s overall look. Design is the trickiest area...
As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...
It’s time for another Website Wednesdays! You might know that Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. She’s started a new series called Website Wednesdays. Last week was all about Calls to Action. This week she’s...
I previously discussed The Click Power System™. It’s a roadmap to a successful sales and marketing strategy that highlights five building blocks for success. The first – your website – is the foundation and most important element of your web marketing strategy....
When setting up your WordPress site, one of the things you should be thinking about and building in is the categories and tags you want to use. You can always add more later, but having an idea at the beginning...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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