New Website Profile | Pratt Home Builders

Pratt Home Builders has spent more than 15 years building its reputation as Chattanooga’s best home builder. Pratt’s dedication to their craft and their customer shows in the time and effort they spent collaborating with Meredith Communications to create a new website to promote their company.

The family-owned builder has been a loyal client of ours for more than 5 years, so we were delighted to get the opportunity to build a second website for them. Pratt was heavily involved in creating content for the new site, and providing us with a creative vision we could bring to life.

Pratt invested heavily in interactive content for the website to enhance the user experience, helping users make an informed decision about what type of home to buy, and the available communities in which to live. The interaction begins right on the home page with a video highlighting the lifestyle home buyers can enjoy when purchasing a home from Pratt. A sticky call-to-action button is displayed throughout the site that lets web visitors contact the company
to schedule a model home tour.

The website makes great use of Meredith Communication’s iSitemap Interactive Map Tool. This feature enables prospective home buyers to easily see available homesites, details about move-in ready homes, and which homes have already been sold. Visitors to the website can also view interactive home plans, so they can create a home design that meets their unique needs. Users can add furniture images to the finished product, and then print the plan, export it or share it on social media.

Prospective home buyers can also view a 3D walkthrough of Pratt’s different floor plans, which is helpful for users who aren’t able to travel to the Chattanooga area to see a model home in person. The website also features photo galleries with beautiful images of Pratt homes , living areas, lighting options and other extra features. There are also nearly two dozen videos of Pratt homes, as well a video about the builder’s Design Center.

The mobile responsive website incorporates Meredith Communication’s Home Builder WordPress CMS site management system, which allows Pratt team members to easily make changes to the site content and features as needed. The site includes social media links.

If you’d like to reach more homebuyers with effective home builder marketing, contact Meredith Communications for a free consultation to determine the best strategies to meet your business objectives.

Categorised in: Home Builder Marketing & Sales, Toolbox Tuesdays, Website Design, What We Do