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    Falls Reserve Launches New Website

    August 1, 2017

    Falls Reserve Launches New Website

    Websites get better results when they’re designed through a collaborative effort. Using the skills and expertise of multiple teams helps your website meet the demands of your business while achieving all of your marketing goals. This week’s Toolbox Tuesday blog explores how a powerhouse real estate team and Meredith Communications teamed up to create a new home community website.

    Falls Reserve has a new website designed by Meredith Communications through their partnership with The Jim Allen Group, a North Carolina real estate firm which brings over 500 years of combined experience with more than 38 professionals. Through this partnership, the new website is an invaluable resource for home buyers who want to take advantage of real estate opportunities while maximizing the return on their home investments.

    Meredith Communications developed a design that easily integrates into the sales and marketing strategies that The Jim Allen Group has implemented for the Falls Reserve living community.

    Falls Reserve is set in the hills of North Raleigh, and their homes offer scenic views, elevated landscapes, and other features that home buyers are looking for in today’s properties.

    Falls Lake Development and The Jim Allen Group deliver high-quality homes that further enhance the appeal of the Falls Reserve community. Highlighting their features and benefits was just one of the many goals for the new website’s design.

    Meredith Communications has created a website that focuses on the unique features that the Falls Reserve community has to offer. The site helps generate greater traffic, increased lead generation, and higher conversion rates.

    Large vivid images, a clean layout, and an easy-to-use navigation structure are just some of the elements that make the new website design a powerful tool in the Falls Reserve marketing strategy.

    Users can easily learn more about the community and the select custom builders that are partnered with Falls Reserve to create the luxury living experience that residents enjoy.

    The Available Homes page gives visitors a sneak peek into the homes and floor plans that they can choose for their dream home. It includes content related to each home’s dimensions, nearby schools, and pricing.

    Users have all the information they need when making a purchase decision.

    The interactive Site Map that Meredith Communications provided offers a bird’s-eye view of available homes in the community. This gives users a chance to explore home locations by simply hovering their cursor over each property along the map.

    Site visitors can sign up to receive updates by email on any page of the Falls Reserve website. The simplified opt-in form requests only the user’s email address, which increases the conversion rates related to generating qualified leads.

    The new Falls Reserve website combines the elements needed to reach a larger audience while better displaying the many features and benefits that the community offers.

    Meredith Communication’s partnership with The Jim Allen Group gives Falls Reserve the online marketing strategy it needs to compete in today’s competitive marketplace.

    For more information on how to create an effective website design that achieves all of your business goals, contact Meredith Communications today for a free consultation.


    Meredith Oliver is a digital marketing expert, sales and marketing professional speaker, and author. If you’d like more information on speaking engagements or books, visit MeredithSpeaks.com For sales and marketing tips, you’re at the right spot! Take a look around Meredith Communications. Follow her on Twitter: @MeredithCSP and follow her killer shoe collection on Instagram: @MeredithsShoes22.

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