LifeStyle Home Builders Launches New Website

Meredith Communications has launched a new website for LifeStyle Home Builders. The new site was designed to highlight the motto of the company: “Let’s Build Something Beautiful Together.” The site offers both visually stimulating and informational content.

The website features a beautiful front page with a slideshow featuring some of the homes and communities of Lifestyle Home Builders. The easy search function and interactive map features allow for an easy search of communities, floor plans, and available inventory of completed homes. The site design encourages visitors to interact with the page right from the moment that they arrive on the site.

In the lower section of the pages, visitors will find a VIP mailing list request. This email sign up call-to-action not only encourages visitors to stay informed of available properties, it also allows Lifestyle Home Builders to build an email marketing list for their company. Below each VIP mailing list area visitors will find the updated blog section that features new listings and pictures they can view.

Visitors are encouraged to explore everything that the builder has to offer. The website is very user-friendly and the visual appeal keeps visitors on the site longer. Visitors who remain on a site for more than one minute have a higher conversion rate to customers than those who do not.

Navigation on the site is quite simple and even an inexperienced user could easily find what they are searching for on the LifeStyle Home Builders site. Each of the pages is designed to provide relevant information, easy access to contact information for the builder, and visual appeal to encourage visitors to “picture themselves” in a home offered by the builder.

One of the most unique features of the site is the design studio page. LifeStyle Home Builders encourages clients to customize their homes to fit their needs and desires. This page allows visitors to see how they could create their own home when they build with LifeStyle Home Builders.

For the back end of the website, Meredith Communications is utilizing their proprietary WordPress Home Builder CMS (Content  Management System). This allows LifeStyle Home Builders to easily manage floor plans and inventory as well as change or update available floor plan designs. All information can be easily updated and changes go into effect immediately. The ability to keep the site updated is critical to lead generation and good customer service.

Interested in learning more? Contact Meredith Communications today!

Categorised in: Apps, Home Builder Marketing & Sales, Toolbox Tuesdays, Website Design, Website Wednesdays