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Have you ever considered that the questions the buyer asks you are clear signals of their phase in the buying journey? We so often fail to listen to the whole question because we want to appear smart, knowledgeable, and savvy....
As a digital marketer, you probably hear the word “keyword” over and over again. So what are they and why should you care? Keywords are necessary when it comes to the findability of your website. That is, they help searchers locate your site based on the words that they type...
Digital content is important to any business plan. However, to be successful, your content needs a regular refresh. That’s because you’re using it to draw people in—making them feel inspired so they come to believe in your business, and, ultimately,...
The 21st Century Building Expo and Conference is the premier conference for home building professionals in North Carolina, South Carolina, Virginia, Georgia, and Tennessee. Boasting 2500+ attendees, 170+ exhibits, and 45+ seminars over three days, Meredith Communications is honored to be a part...
Here’s a fact that you probably know but aren’t always aware of. Stories are a big part of our lives. And no matter what type of story we like, the key to a great story is that it draws us in, holds our...
Creating fan profiles is a great team building activity that will not only help you clarify who your customers—or as I like to say, FANS—are and their preferences, but will also help your team gel around a central brand message. Of course, many business...
Call To Actions, more commonly known as CTAs, are things on your website or social media that urge people to act. For example, your “more information” button is a CTA. It encourages fans to take action and get more information, download something, or simply...
Improving your website content engagement will help your site get a better rating in web searches. And that’s a good thing because it means you’ll ultimately bring more visitors to your page. But you may feel like increasing your click-through rate is too difficult....
Driving more foot traffic to your model home may seem daunting. Maybe it’s because traditional techniques don’t work as well as they used to. These days, you need to do more than bunker down for an all-week open house and...
When you’re a small business, everyone tells you that in order to grow you need to put the customer first. And let’s face it. Without them, you wouldn’t have a business at all. But putting the customer (or FANS) first...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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