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Meredith Communications is proud to share our March Marketing Pro of the Month: Jennifer Walsh with Pacific Lifestyle Homes & Garrette Custom Homes! We are honored that Jennifer offered to share a few tips, tricks, and secrets with us—and our...
Red Wing Shoe Company is a name steeped in history. So it may surprise you that this organization—founded in Red Wing Minnesota in 1905—could offer such a FANtastic Marketing example! I’ll admit, even I was a little surprised. Many older...
I travel a lot. It comes with the nature of my business. While there are days—even weeks—that are squished together and completely hectic, I thoroughly enjoy the opportunity to get out of my front door and into another part of...
Chances are that email marketing is a big part of your marketing strategy. Or if it isn’t—it should be! And because email marketing takes a LOT of time and energy to create it’s imperative that you take time to evaluate...
You’ve been privy to the million and one articles anointing the winners and roasting the losers of this year’s Super Bowl advertising bonanza. So we’re not going to rehash that here. Instead, let’s settle in for a FANtastic marketing exercise...
Meredith Communications is excited to unveil a new website for Richmond Hill Design + Build, a company that specializes in renovating old homes and building new homes around Richmond, Virginia. The company, owned by long-time homebuilder Lloyd Poe, works to...
Hello and welcome to our brand new blog series, Marketing Pro of the Month! Every month, Meredith Communications will feature a different marketing pro from today’s home builder industry. Learn about your peers, get advice for your industry and so...
Move-up buyers can be a tricky sell. Not only are they spending more money—with which may come more demands—but they also have high expectations for you, the person selling them the home! Consider that affluent buyers know exactly what they...
Are you a business owner? Then you probably have goals in mind when it comes to your organization. Goals that go a little something like this: Discover which marketing trends and tactics will give me the biggest ROI Grow my...
Here’s some good news: You do not need to participate on every available social media channel to be successful with it as a sales strategy. WOW, that is probably a huge relief, right? That being said, if you enjoy social...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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