Our Blog
It doesn’t matter if you were born to sell or if you feel you couldn’t sell your way out of a paper bag–sales are pivotal to growing a business. For those of us who own our own businesses, selling isn’t...
It seems like we need a password for everything these days. But what are the other do’s and don’ts of password and login security? How do you go about remembering all of these complicated strings of jargon? Today’s blog is...
Headlines are the most important part of your social media activity. Without headlines, businesses have no way of capturing the attention of online users. Compelling headlines lead to increased engagement and better marketing results. Click To Tweet In addition, most...
It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...
Images are essential to website design and online marketing. But not all image file types are created equally. Knowing when to use JPEG, GIF, and PNG file types helps you maintain the quality of your images without sacrificing image file...
Here’s a thought to consider: Every second on the Internet there are 2,501,076 emails sent, 125,421 YouTube videos viewed, 54,910 Google searches, 7,252 Tweets sent, 2,173 Skype calls, and 728 photos posted to Instagram. And that’s just online activity. Don’t...
“Once your fans become engaged, loyal and utterly rabid about your brand, they start doing the selling and marketing for you.” This is a beautiful thought, isn’t it? It’s a phrase that I use regularly in my books, my presentations,...
I know you’ve been there. We all have. You create the perfect written content for your blog or social media. And you’re a smart cookie who knows that content with images is absorbed by readers far more readily than content without...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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