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Small businesses often have bigger hurdles to overcome when trying to increase sales. Whether you’re selling products or services, having the right strategies determines whether or not you succeed in today’s marketplace. Knowing how to increase sales for your small...
Winsford at the Park gives home buyers an opportunity to find elegant town homes in an ideal location within Research Triangle Park in Durham, NC. Its new website makes it even easier for prospective customers to access the information they...
Glenn Layton Homes, a leading provider of coastal-style custom homes in Jacksonville, Florida, recently won Best Builder Website for 2016 during the 22nd annual Laurel Awards gala. The event was organized by the Sales and Marketing Council (SMC) of the...
Personal development is an ongoing process that comes with every new stage in life. There are tools available that help individuals overcome obstacles, establish goals, and discover a renewed sense of purpose. The following are the top personal development tools to...
Meredith Communications’ mission for the last 15+ years has been to design WOW websites and digital marketing campaigns that drive more traffic, leads, and sales. Our “Creating WOW” brand has served us well, but it’s time for a change. We’ve created...
“Once your fans become engaged, loyal, and utterly rabid about you, they start doing the selling and marketing for you.” This is a quote from my new book, FANtastic Selling, which will be released tomorrow, March 15, 2017. Of course, this isn’t...
What makes you want to give your money to someone? I’ll give you a moment. Keep thinking… Did the word “trust” come to mind? Here’s the cold, hard truth: trust=sales. While this certainly isn’t new information, it’s definitely not something...
Social media is one of those things that you know you SHOULD have–but it seems like such a chore. As someone who is on a LOT of social media channels, I can understand where you’re coming from. It does get...
A lot of customers come to me with the same question: how can I grow my business? The truth is that this question, and its corresponding answer, are complicated. There are so many avenues a person can take to grow...
Can I just start out by saying that I love Instagram? If you aren’t already following me, I can be found right here. Of course, Instagram isn’t just great for personal use–it can also be a great tool for businesses....
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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