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    Apps

    What’s ‘Appening App of the Week | Slack

    What is it? Slack is a digital workspace that helps your team communicate more effectively. Stop burying each other with dozens of emails a day! Slack allows you to message each other in real time – like instant messenger but...

    Search Engine Marketing (SEM)

    Toolbox Tuesdays: The Dos of an Effective PPC Campaign

    PPC using Google AdWords can be one of the most effective ways to grow your business. When done correctly, it drives highly targeted traffic to your website, much more quickly than SEO or other digital marketing campaigns. PPC is also...

    Marketing Mondays

    Our Top 3 Digital Marketing Articles | August 7

      Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales...

    FANtastic Fridays

    FANtastic Fridays | Dancing Fans

        We all know the feeling – you come across the secrets that help you engage with your audience and you just know deep down it’s going to help increase your referrals and sales. It’s FANtastic and it’s Friday!...

    Guest Blogs

    Guest Blog | New Home Selling Is Driven By Trust and Timing

    Welcome to another Thoughtful Thursday! Each week, Thursday features a new guest blogger to the site. I’m choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please...

    What's 'Appening

    What’s ‘Appening Wednesdays | Canva

    What is it? Canva is an easy to use, but detail oriented graphic design tool. There are both free and paid options and you can choose from the pre-defined sizes or enter your own dimensions with either option. When used...

    Toolbox Tuesdays

    Falls Reserve Launches New Website

    Websites get better results when they’re designed through a collaborative effort. Using the skills and expertise of multiple teams helps your website meet the demands of your business while achieving all of your marketing goals. This week’s Toolbox Tuesday blog...

    Search Engine Optimization (SEO)

    What is PPC?

    At the heart of every advertising campaign is the need to sell more. Ideally, you want to sell more and spend less than your competitors. PPC, which stands for Pay-Per-Click advertising, is one way to accomplish this goal. Similar to...

    Search Engine Marketing (SEM)

    Don’t Trust These SEO Myths

    At some point you learned that SEO is important for getting your business noticed online. Maybe you’ve even learned some of the basics about keywords and organic growth. But it’s more than you want to take on and you don’t...

    Website Design

    Website Profile: Elliott Homes

    Elliott Homes has a new website designed by Meredith Communications. The site demonstrates the value of their services and gives buyers the resources they need to design and build their dream homes. Elliott Homes has been recognized for delivering quality...

    Archives

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    Just Ask Meredith Blog

    Sales and marketing advice, tips, and strategies for home builders.

    August Marketing Pro of the Month Pat Sommer

    How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

    FANtastic Marketing Example—GoDaddy

    You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

    Housing Upgrades Millennials Don’t Care For

    Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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