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One of the most critical skills for the modern salesperson or marketer is to write like you talk. If you want to convert more home shoppers to home buyers, your emails, social media posts, website copy and email campaigns need...
Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That statement was relevant when it was made in the early 1900’s, and even until recent...
Would you like to save money on items you are already planning to buy online? Then you have to check out eBates. This is one of my favorite money-saving apps. It’s not a scam. It’s a not a pyramid scheme....
Every business is different. There are no “cookie-cutter” solutions to a website. However, if you’re business is service based, there are five pages your website must have in order to truly show off you and your business the best. 1....
Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. This week I am teaching the NAHB Institute of Residential Marketing (IRM) Courses at the Greater Atlanta Home Builders...
Are you a thought leader? If you are in sales or marketing, your answer better be, YES! In today’s world, the best sales and marketing professionals are thought leaders who generate and share new ideas. Today’s buyer, whether it is...
Do you frequently forget important tasks or miss deadlines? Need a better to-do tracking system? This week’s What’s ‘Appening Wednesday recommendation will help you stay on top of your deadlines, projects, and to-do’s without adding a lot of extra work...
Getting home buyers interested in a brand new community that doesn’t have a model built on the land yet can be challenging. That was the situation facing the developers of Olde Mill Trace, a new luxury home community planned for...
Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. I recently spoke at and attended the Women In Residential Construction Conference in Scottsdale, AZ. It is an amazing conference...
Welcome to another Thoughtful Thursday! Every Thursday we feature a guest blogger. I’m only choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please drop us an email. So...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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