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    Home Builder Marketing & Sales

    5 Reasons Why You Should Attend the International Builders Show

    The 2018 International Builders’ Show (IBS) is in Orlando again this year! It’s coming up fast, January 9 – 11, so get registered today. IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors...

    Small Business Marketing

    Toolbox Tuesday | The Gonzales Group Launches a New Website

    The Gonzales Group, CPA is a well-known and established accounting firm, serving the San Antonio TX community for more than 30 years. The firm offers their small business and individual clients a personal, hands-on approach, delivering services with integrity, excellence,...

    Guest Blogs

    Guest Post | Why Drop Zones Aren’t About The Stuff

    I had the pleasure of moderating a Design Panel at the 2017 21st Century Builders Show and Paul was one of the panelists. His advice and commentary about modern home design made so much sense, I immediately invited him to be...

    Apps

    What’s ‘Appening Wednesdays | ShareFile

    Do you need remote access to your files? Want to sync your files across multiple devices and easily gather e-signatures? Need to send or receive large size files? You need to check out ShareFile! This week on What’s ‘Appening Wednesdays, I...

    Home Builder Marketing & Sales

    Toolbox Tuesdays: Benefits of Integrating Live Chat Into Your Website

    At the heart of every website is the purpose of converting visitors into buyers. You’ve invested a lot of time and money to build your new home community. You know your homes have the best features and finishes, but you...

    Career Advice

    Guest Blog | The Power of Masterminds for Business Success

    Please welcome Gloria Rand to our #ThougthfulThursday guest blog column! For nearly 10 years, Gloria has been a loyal writer and editor for Meredith Communications. We are so thankful and appreciative of her dedication and excellent work. Now it’s time...

    Apps

    What’s ‘Appening Wednesdays | SnagIt

    I use this tool every. single. day. Seriously, I couldn’t get my work done without it! If you’ve been looking for an easy image editor, screen capture, and screen recording tool, look no further! SnagIt to the rescue! I’m not...

    Search Engine Optimization (SEO)

    Toolbox Tuesday | White Hat vs. Black Hat SEO

    SEO practices and concepts have evolved over the years. In the beginning was strictly about getting your website higher up in search results. Eventually, Google started creating metrics surrounding this process and experts started looking for ways to get around...

    Home Builder Marketing & Sales

    Home Builder Marketing Mondays: Level Homes Launches New Website

    Getting your home builder website found by prospective home buyers is a big challenge in today’s competitive online environment. That’s why it’s important that your website is properly optimized for search. Level Homes understands that SEO is important for their...

    Career Advice

    Guest Post | Why Your Opinion Doesn’t Count

    You know him as a master closer, highly-skilled negotiator, and international keynote speaker. For me, he’s just JP. My road warrior buddy who always wow’s me and the audiences we are presenting to. John Palumbo is not only one of...

    Archives

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    Just Ask Meredith Blog

    Sales and marketing advice, tips, and strategies for home builders.

    August Marketing Pro of the Month Pat Sommer

    How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

    FANtastic Marketing Example—GoDaddy

    You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

    Housing Upgrades Millennials Don’t Care For

    Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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