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This week week we’re discussing Building Block #4 in The Click Power System™ – the marriage of online and onsite. Building Block #1 is your website, Building Block #2 is driving traffic to your website, and Building Block #3 is online lead follow-up. Building...
This week we have Graeme Newell from 602 communications speaking on how to make your marketing an experience and not an ad. As he shares, every once in awhile you see an ad that really moves you and you plug into...
Happy Wednesday – it’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s talking all about hero images on your website homepage – what they are, their importance, and how...
Technology is changing the way people interact with the world. Augmented reality and virtual reality enable people to experience the world in completely new ways – and they’re changing the way people buy homes. At this year’s International Builders’ Show,...
We’re back this week to discuss Building Block #3 in The Click Power System™ – Online Lead Follow-Up. Building Block #1 is your website and Building Block #2 is driving traffic to your website. Now that you have a WOW website and a...
I’m happy to welcome Thomas Miller, from Leaders Building Leaders, on the blog for today’s edition of #ThoughtfulThursdays. He’s sharing the 4 C’s of increasing your sales. He personally uses these tips to increase his sales leadership. As he mentions,...
It’s time for another Website Wednesdays! You might know that Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. She’s started a new series called Website Wednesdays. Last week was all about Calls to Action. This week she’s...
By now, you understand the importance of SEO in attracting the right people – those likely to buy your homes – to your site. You probably also understand that there are many factors to great SEO. In the past, it...
If you’ve been following along the last couple of weeks, you know we’ve been chatting about The Click Power System™. It’s a roadmap to a successful sales and marketing strategy and it covers 5 building blocks for success. We’ve also discussed...
This week, I’m excited to have Jay Williams from Homes.com on the blog for this edition of #ThoughtfulThursdays. He’s sharing the top 10 apps for builders in 2018… and the best part? They’re all FREE. That’s right, $0. You won’t...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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