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    Should I Use a Video Background On My Website?

    One of the most important things to remember when you are creating a website is that you have exactly 3 – 5 seconds to grab someone’s attention before they move on to another site looking for the information they seek....

    Guest Blogs

    Guest Post | ShipBuilding … To Last A Lifetime

    This week on the blog we have Krista Moore from K.Coaching Inc. discussing shipbuilding. Our relationships with those we come into contact with in our businesses are important – whether those are relationships are with business partners, customers, or employees....

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    Launch of Grayhawk Homes New Website

    Grayhawk Homes is a well-established home building company that services Alabama, Georgia, South Carolina, and Iowa plus 30 sub-markets.  Known for their spacious homes in beautiful settings, Grayhawk Homes has a solid reputation throughout the South for the quality of...

    Marketing Mondays

    Email Marketing – Follow-up, Etiquette, and a Checklist

    Good online lead programs have a well-crafted work flow process to follow-up on leads and convert them to an onsite appointment. The length and intensity of the follow-up process is determined by the type of product sold, the characteristics of...

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    Website Wednesdays | Who Owns Your Website?

    Happy Wednesday – it’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s talking all about who owns your website. Do you? Does the designer? And what does it all...

    Toolbox Tuesdays

    How to Stop Spam Calls To Your Cell Phone

    Spam calls to cell phones can be an incredible nuisance, and they appear to be on the rise. In fact, last year, the Federal Trade Commission received more than 375,000 complaints each month about these types of annoying calls. While...

    Marketing Mondays

    Is Your Website’s Call to Action Effective?

    Using both text and graphics that compel visitors to call, click, check out more of your products, or come by your office is called a Call to Action. Websites are active sales vehicles if they ASK visitors to engage. In...

    Guest Blogs

    Guest Post | How to Boost Your Willpower With These 3 Steps

    This week we have Lucy Hayhurst, a Licensed and Registered Dietitian/Nutritionist and the owner of Well Balanced Nutrition on the blog. She’s discussing how willpower is related to our health and what we can be doing to boost our willpower in...

    Apps

    Website Wednesdays | Thinking Like Your Website Visitor

    Happy Wednesday – it’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s talking all about thinking like your website visitor when designing your site. Watch more below!

    Toolbox Tuesdays

    Tips on How to Select a WOW Hero Image for your Website Homepage

      If the term “hero image” is new to you, don’t worry. It’s basically a fancy name for the large image directly below the navigation bar on a website’s homepage. These images can be static, scrolling, or even videos. The...

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    Just Ask Meredith Blog

    Sales and marketing advice, tips, and strategies for home builders.

    August Marketing Pro of the Month Pat Sommer

    How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

    FANtastic Marketing Example—GoDaddy

    You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

    Housing Upgrades Millennials Don’t Care For

    Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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