Our Blog
One thing that is constant in the field of marketing is CHANGE! Staying up to date can be overwhelming for sure. I feel like I spend a lot of time staying current – nevermind getting ahead of the what’s coming...
Being a marketer in this information age can be a challenge, to say the least. There’s always new trends, hot research, and new tactics to stay up to date with. Some weeks I feel like I spend hour upon hour...
Protecting your website from ongoing threats is as important as driving traffic to your site for sales. If your site is not protected at all times, you risk losing important information about your business, placing your clients at risk for...
If you are a typical Internet user, you use Google Images. You may have grabbed a picture to use as part of your website or blog. You may have downloaded a picture because it contains information you need for a...
This week we have Kathy Tucker from New Home Solutions on the blog discussing 6 reasons why sales are slow and how to determine what’s causing the issue if you have an underperforming community. A great read for home builders!...
Meredith Communications has launched a new website for LifeStyle Home Builders. The new site was designed to highlight the motto of the company: “Let’s Build Something Beautiful Together.” The site offers both visually stimulating and informational content. The website features...
Are you optimizing the images on your blog for Google search? Over the past few weeks, we’ve posted a series of blogs about images and the role they play in your digital marketing. In case you missed them here are...
This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...
Webmasters use Google analytics to track all the important information regarding their website performance. Google Analytics (GA) has become the go-to platform for gauging how well a website is performing. The information contained in this program can also be used...
For any website to be successful, it needs to have a constant stream of traffic. Visitors to a site generate interest and sales. This is just common information. Website owners and operators also know that SEO (search engine optimization) is...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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