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    Website Design

    New Home Builder Websites Launched – The Jim Allen Group

    Meredith Communications is pleased to announce that it has partnered with the Jim Allen Group again to launch two brand new websites. The new sites represent two new neighborhoods that the Jim Allen Group represents on behalf of the builders....

    Digital Marketing
    Meredith's Top 3 Digital Marketing Articles

    Our Top Three Digital Marketing Articles | September 25

    In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...

    Guest Blogs

    Guest Post | When Customer Service Wins!

    We’re back this week with another guest post. Please give a warm welcome to Carrie Grace, a motivational speaker who travels the country speaking on kindness. She’s sharing one of her experiences where customer service went above and beyond and...

    Digital Marketing

    Our Top 3 Digital Marketing Articles | September 19

    I’m back with another post that includes my top three digital marketing articles from the past week. Some articles may be newer than others, but I can guarantee all the information is relevant. I don’t know about you, but I’m...

    Social Media

    Facebook Changes To Audience Targeting

    Facebook has changed their advertising policies. The social media company has stated that they have eliminated the ability for advertisers to target specific groups or disqualify certain groups from their targeted marketing programs. This change was made in an effort...

    Guest Blogs

    Guest Post | Listen First and Talk Later: Three Persuasive Steps to Earn Trust

    This week we have Michael Barbera, chief behavioral officer at Clicksuasion Labs, on the blog! He’s sharing his three tips to earn trust with your prospective clients. We have such a short time to make a great impression with leads...

    Blogging

    Types of Image Licenses and How They Apply to Your Blog

    Blogging is a great way to inform the public about your products or services, share opinions, or even to start a conversation about an important social topic. Driving traffic to that blog is essential for its success. To do this,...

    Digital Marketing

    Our Top 3 Digital Marketing Articles | Week of September 10

    I’m back this week with another three digital marketing articles that I’ve read this past week. As I’ve mentioned before staying up to date on the latest news can be overwhelming – which is why I wanted to share these...

    Guest Blogs

    Guest Post | Great Marketing Is About Telling Your Story

    We’re so happy to have Mollie Elkman from Group Two on the blog today! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

    Social Media

    New Facebook Business Page Templates

    If you have a business page on Facebook, you will love the new templates that are being released later this month. Facebook has made many improvements to the pages, especially those seen in mobile view, that will help you connect...

    Archives

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    Just Ask Meredith Blog

    Sales and marketing advice, tips, and strategies for home builders.

    August Marketing Pro of the Month Pat Sommer

    How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

    FANtastic Marketing Example—GoDaddy

    You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

    Housing Upgrades Millennials Don’t Care For

    Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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