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You know the saying “a picture is worth a thousand words?” It’s true. So think about how much more a video is worth! In marketing, video is highly valued. Commercials on television and online bring in lots of business. That’s...
Cypress Homes has been building beautiful, energy efficient homes in the Fox Valley area of Northeastern Wisconsin for over two decades. The company showcases its custom homes in various Wisconsin Parade of Homes shows, and has become a leader...
Pratt Home Builders has spent more than 15 years building its reputation as Chattanooga’s best home builder. Pratt’s dedication to their craft and their customer shows in the time and effort they spent collaborating with Meredith Communications to create...
The right website design enhances your business’s branding and helps you achieve your marketing goals. Golf Mill Creek’s new website accomplishes these objectives through design strategies that highlight the benefits and features of their golf course. Working with Meredith...
Websites get better results when they’re designed through a collaborative effort. Using the skills and expertise of multiple teams helps your website meet the demands of your business while achieving all of your marketing goals. This week’s Toolbox Tuesday blog...
Elliott Homes has a new website designed by Meredith Communications. The site demonstrates the value of their services and gives buyers the resources they need to design and build their dream homes. Elliott Homes has been recognized for delivering quality...
The whole point of having a website is to attract visitors who will, hopefully, become customers or view/click ads on a monetized blog. Before you spend a lot of time flushing out all the details on your site, you need...
If you do any kind of blogging on your website, you’ve probably come across the terms ‘categories’ and ‘tags’. If you’re like most people you may not be sure what these are or how to use them correctly to maximize...
When setting up your WordPress site, one of the things you should be thinking about and building in is the categories and tags you want to use. You can always add more later, but having an idea at the beginning...
Reaching your ideal customers can be harder than ever before. With so many ways to deliver marketing messages, it’s not always clear what works in marketing for today’s custom home builders. Keystone Homes has a new website that overcomes these...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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