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Toolbox Tuesdays
Toolbox Tuesdays
Melinda Brody & Company has provided innovative video shopping services and sales coaching to leading home builders around the country for over 30 years. As the industry leader in video mystery shopping, production and custom home builders have come to...
Every business is different. There are no “cookie-cutter” solutions to a website. However, if you’re business is service based, there are five pages your website must have in order to truly show off you and your business the best. 1....
Getting home buyers interested in a brand new community that doesn’t have a model built on the land yet can be challenging. That was the situation facing the developers of Olde Mill Trace, a new luxury home community planned for...
You know the saying “a picture is worth a thousand words?” It’s true. So think about how much more a video is worth! In marketing, video is highly valued. Commercials on television and online bring in lots of business. That’s...
Cypress Homes has been building beautiful, energy efficient homes in the Fox Valley area of Northeastern Wisconsin for over two decades. The company showcases its custom homes in various Wisconsin Parade of Homes shows, and has become a leader...
You’ve put a lot of time, effort, and money into building your new home community. Perhaps you partnered with other builders or it may have been a solo venture. Either way, you now need people to buy your homes. The...
Pratt Home Builders has spent more than 15 years building its reputation as Chattanooga’s best home builder. Pratt’s dedication to their craft and their customer shows in the time and effort they spent collaborating with Meredith Communications to create...
By now you know that a well-run PPC campaign is one of the most cost effective ways to grow your business quickly. We’ve looked at what you should do to create an effective PPC campaign in last week’s #ToolboxTuesday post....
The right website design enhances your business’s branding and helps you achieve your marketing goals. Golf Mill Creek’s new website accomplishes these objectives through design strategies that highlight the benefits and features of their golf course. Working with Meredith...
PPC using Google AdWords can be one of the most effective ways to grow your business. When done correctly, it drives highly targeted traffic to your website, much more quickly than SEO or other digital marketing campaigns. PPC is also...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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