Our Blog

Toolbox Tuesdays

Search Engine Optimization (SEO)

Toolbox Tuesday | Review of SEO Management Tools

SEO management tools are big business. Some, like Google Search Console, are free to use while others need to be considered a line item on your budget. Besides cost, there are other things to consider when determining which SEO management...

Social Media

Toolbox Tuesday | How to Increase Your Social Media Following

As you’re looking at your competitors’ social media accounts, do you wonder how they’ve managed to attract so many followers while you feel like you’re struggling for every single one? You’re not alone! Social media is critical to creating a...

Social Media

Toolbox Tuesday | The Difference Between Facebook Boosted Posts & Facebook Ads

If you’ve spent any time marketing on Facebook you’ve seen the options for a boosted or sponsored post and an ad. At first glance, they sort of seem like the same thing and that may have you a little confused....

Toolbox Tuesdays

Toolbox Tuesday | What is Event Tracking in Google Analytics?

Having an engaging website with interactive floor plans and great videos that show off your homes is only one part of selling homes. Another aspect is understanding where your website views are coming from and how prospective buyers are engaging...

Small Business Marketing

Toolbox Tuesday | Tips on How to Use Yoast to Improve Your Site’s SEO

By this point, you know SEO is critical to showing up in search results and getting your new homes in front of people who want to buy them. While there’s a lot that goes into amazing SEO, one WordPress plugin...

Small Business Marketing

Toolbox Tuesday | The Gonzales Group Launches a New Website

The Gonzales Group, CPA is a well-known and established accounting firm, serving the San Antonio TX community for more than 30 years. The firm offers their small business and individual clients a personal, hands-on approach, delivering services with integrity, excellence,...

Home Builder Marketing & Sales

Toolbox Tuesdays: Benefits of Integrating Live Chat Into Your Website

At the heart of every website is the purpose of converting visitors into buyers. You’ve invested a lot of time and money to build your new home community. You know your homes have the best features and finishes, but you...

Search Engine Optimization (SEO)

Toolbox Tuesday | White Hat vs. Black Hat SEO

SEO practices and concepts have evolved over the years. In the beginning was strictly about getting your website higher up in search results. Eventually, Google started creating metrics surrounding this process and experts started looking for ways to get around...

Technology

Toolbox Tuesdays: The Difference Between WordPress.com and WordPress.org

As you’ve been looking at building your website, you’ve likely come across both WordPress.org and WordPress.com and now you’re wondering, what’s the difference? The biggest difference between WordPress.com and WordPress.org is who is hosting your site. With WordPress.org, YOU host...

Toolbox Tuesdays

3 Ways a New Website Can Save You Money

In the market for a new website? What is the goal of the project? What do you want the new website to do that is different from your current site? Most of our clients focus on making more sales with a...

Archives

Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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