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Toolbox Tuesdays
Toolbox Tuesdays
If the term “hero image” is new to you, don’t worry. It’s basically a fancy name for the large image directly below the navigation bar on a website’s homepage. These images can be static, scrolling, or even videos. The...
With 20 years of experience in custom home construction, Ryan Dicharry Construction is taking home designs in a new direction. Although home buyers may start with a premade home plan, Ryan Dicharry Construction can change any of them upon request,...
Facebook ads are an incredible way to reach home buyers. When done correctly, Facebook ads have the potential to generate a high-volume of website traffic, second only to Google, than any other digital marketing method. When creating a Facebook ad,...
Jackson Manor is a beautiful new home community in Wake Forest, NC. We were pleased to partner with The Jim Allen Group to create an interactive and engaging website for this community. The Jim Allen Group provided us with beautiful...
The S in HTTPS stands for secure. Basically, HTTPS is a more secure way of transferring information over the web. While the implications for e-commerce are readily apparent, there are many other benefits. At Meredith Communications, we recommend HTTPS to...
It seems like not that long ago social media and smart phones enabling people to provide and access content from virtually anywhere didn’t even exist. Now, it’s so common place that people can’t imagine living without it. Instead of lamenting...
Sagamore Homes has a tradition of exceptional home design in upscale neighborhoods. Founder Tripp Bunker has brought together a team of talented craftsmen and management specialists focused on providing home buyers quality construction and incredible value in the Triad area...
Technology is changing the way people interact with the world. Augmented reality and virtual reality enable people to experience the world in completely new ways – and they’re changing the way people buy homes. At this year’s International Builders’ Show,...
By now, you understand the importance of SEO in attracting the right people – those likely to buy your homes – to your site. You probably also understand that there are many factors to great SEO. In the past, it...
A blog is a great way to keep the content on your site fresh and connect with interested home buyers. Maybe you’ve been reluctant to start – or you’ve started and then stopped – because managing a blog seems overwhelming....
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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