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One of the best ways to help your business stand out on the internet is through blogging. Writing informational material about your products or services is an easy way to convert visitors to your site into customers. Blogging helps customers...
21st Century Building Expo and Conference (21CBEC) in Charlotte is one of the biggest events in the Southeast for the home building industry. Featuring over 170 different booths and 45 different seminars over the three-day show, this conference is a...
How to optimize your GMB listing and do paid ads to push it to page 1 of Google local results. Last week we posted Part 1 in a two-part series on Google My Business. If you missed that post, or...
Google My Business is a free marketing tool offered by Google that is perfect for local search relevance. In the past, businesses have used Google Maps, Google Places, and Google Plus to manage their local listings on Google. All of...
Buffington Homes is a well-established home builder with deep connections to Austin. Their communities and home designs are truly a reflection of what it means to live in the Austin area. To achieve this goal, Buffington Homes hired Meredith Communications...
One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...
Hereford Homes is a leading manufactured home seller that has built its reputation on providing superior service to its clients. Home buyers seeking brand new manufactured homes, quick delivery manufactured homes, or pristine previously owned manufactured homes know they can...
One of the most important things to remember when you are creating a website is that you have exactly 3 – 5 seconds to grab someone’s attention before they move on to another site looking for the information they seek....
Grayhawk Homes is a well-established home building company that services Alabama, Georgia, South Carolina, and Iowa plus 30 sub-markets. Known for their spacious homes in beautiful settings, Grayhawk Homes has a solid reputation throughout the South for the quality of...
Spam calls to cell phones can be an incredible nuisance, and they appear to be on the rise. In fact, last year, the Federal Trade Commission received more than 375,000 complaints each month about these types of annoying calls. While...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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