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Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
At the heart of every advertising campaign is the need to sell more. Ideally, you want to sell more and spend less than your competitors. PPC, which stands for Pay-Per-Click advertising, is one way to accomplish this goal. Similar to...
At some point you learned that SEO is important for getting your business noticed online. Maybe you’ve even learned some of the basics about keywords and organic growth. But it’s more than you want to take on and you don’t...
The whole point of having a website is to attract visitors who will, hopefully, become customers or view/click ads on a monetized blog. Before you spend a lot of time flushing out all the details on your site, you need...
If you do any kind of blogging on your website, you’ve probably come across the terms ‘categories’ and ‘tags’. If you’re like most people you may not be sure what these are or how to use them correctly to maximize...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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