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Home Builder Marketing & Sales
Home Builder Marketing & Sales
Getting your home builder website found by prospective home buyers is a big challenge in today’s competitive online environment. That’s why it’s important that your website is properly optimized for search. Level Homes understands that SEO is important for their...
You know him as a master closer, highly-skilled negotiator, and international keynote speaker. For me, he’s just JP. My road warrior buddy who always wow’s me and the audiences we are presenting to. John Palumbo is not only one of...
Thompson Homes has been building homes in northwestern Kentucky for over 60 years, with a tradition of excellence that now extends into its third generation. As a family-owned company, they approach business differently than other builders – focusing on their...
As I was brainstorming names for possible guest bloggers for our #ThoughtfulThursday column, Quint Lears immediately popped up in my mind. Quint is a new home salesperson and the founder of www.NewHomeSales.com. He is a devoted student of the home...
I can’t think of another sales and marketing expert who is also a “mom” to 2,500-pound steer named Elvis. I bet you can’t either. And, that’s why audiences love Leah Turner! Fun, smart, and super savvy, my friend Leah Turner...
What does this graph mean to you? In case you aren’t familiar, the Google Trends tool allows you to enter any search query and see the search volume for that term. You can set custom query parameters such as date range, location,...
One of the most critical skills for the modern salesperson or marketer is to write like you talk. If you want to convert more home shoppers to home buyers, your emails, social media posts, website copy and email campaigns need...
Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That statement was relevant when it was made in the early 1900’s, and even until recent...
Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. This week I am teaching the NAHB Institute of Residential Marketing (IRM) Courses at the Greater Atlanta Home Builders...
Getting home buyers interested in a brand new community that doesn’t have a model built on the land yet can be challenging. That was the situation facing the developers of Olde Mill Trace, a new luxury home community planned for...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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