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Guest Blogs

Marketing Pro Of The Month: John Rives

Hello and welcome to our brand new blog series, Marketing Pro of the Month! Every month, Meredith Communications will feature a different marketing pro from today’s home builder industry. Learn about your peers, get advice for your industry and so...

Career Advice

Guest Post | Don’t Get Caught in the Middle of a Buyer’s Relationship

Today, please welcome Noelle Tarabulski from Builder Consulting Group to the Meredith Communications’ blog. She’s discussing disputes you might face during the home building process, especially marital disputes. It may feel overwhelming, and you might be confused on how to...

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Guest Post | How To Sell More Homes Using Instagram

Please welcome Anya Chrisanthon to the blog! She’s the host of the New Construction Marketing Podcast. She’s sharing her tips of getting interaction on Instagram and why it’s important for your business, specifically for selling more homes. Instagram doesn’t display posts...

Guest Blogs

Guest Post | When Customer Service Wins!

We’re back this week with another guest post. Please give a warm welcome to Carrie Grace, a motivational speaker who travels the country speaking on kindness. She’s sharing one of her experiences where customer service went above and beyond and...

Guest Blogs

Guest Post | Listen First and Talk Later: Three Persuasive Steps to Earn Trust

This week we have Michael Barbera, chief behavioral officer at Clicksuasion Labs, on the blog! He’s sharing his three tips to earn trust with your prospective clients. We have such a short time to make a great impression with leads...

Guest Blogs

Guest Post | Great Marketing Is About Telling Your Story

We’re so happy to have Mollie Elkman from Group Two on the blog today! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

Guest Blogs

Do You Have an Underperforming Community?

This week we have Kathy Tucker from New Home Solutions on the blog discussing 6 reasons why sales are slow and how to determine what’s causing the issue if you have an underperforming community. A great read for home builders!...

Guest Blogs

3 Ways CRM Improves New Home Marketing

This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...

Guest Blogs

Guest Post | Whose Voice Are You Listening To?

This week I’m happy to welcome Thomas Miller, from Leaders Building Leaders, on the blog for today’s edition of #ThoughtfulThursdays. He’s sharing some of the things he’s learned in his business – including who you should be listening to in your...

Guest Blogs

Guest Post | Feedback and Listening: Crucial Developing Culture Skills for Small Businesses

Today we have Nanci Appleman-Vassil the President and Chief Learning officer at APLS Group on the blog. She’s sharing with us her tips for feedback and listening and how to build an effective company culture – especially as a small...

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Just Ask Meredith Blog

Sales and marketing advice, tips, and strategies for home builders.

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

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