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Content Marketing
Content Marketing
Winsford at the Park gives home buyers an opportunity to find elegant town homes in an ideal location within Research Triangle Park in Durham, NC. Its new website makes it even easier for prospective customers to access the information they...
Social media is one of those things that you know you SHOULD have–but it seems like such a chore. As someone who is on a LOT of social media channels, I can understand where you’re coming from. It does get...
A lot of customers come to me with the same question: how can I grow my business? The truth is that this question, and its corresponding answer, are complicated. There are so many avenues a person can take to grow...
Can I just start out by saying that I love Instagram? If you aren’t already following me, I can be found right here. Of course, Instagram isn’t just great for personal use–it can also be a great tool for businesses....
Headlines are the most important part of your social media activity. Without headlines, businesses have no way of capturing the attention of online users. Compelling headlines lead to increased engagement and better marketing results. Click To Tweet In addition, most...
It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...
Images are essential to website design and online marketing. But not all image file types are created equally. Knowing when to use JPEG, GIF, and PNG file types helps you maintain the quality of your images without sacrificing image file...
Here’s a thought to consider: Every second on the Internet there are 2,501,076 emails sent, 125,421 YouTube videos viewed, 54,910 Google searches, 7,252 Tweets sent, 2,173 Skype calls, and 728 photos posted to Instagram. And that’s just online activity. Don’t...
I know you’ve been there. We all have. You create the perfect written content for your blog or social media. And you’re a smart cookie who knows that content with images is absorbed by readers far more readily than content without...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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