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This week’s app recommendation is so much more than an app; it’s my personal branding superpower. Let’s face it, right or wrong, our image and how we present ourselves to the world matters. Whether you need help developing your style or...
Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. This week I am teaching the NAHB Institute of Residential Marketing (IRM) Courses at the Greater Atlanta Home Builders...
Are you a thought leader? If you are in sales or marketing, your answer better be, YES! In today’s world, the best sales and marketing professionals are thought leaders who generate and share new ideas. Today’s buyer, whether it is...
Sales and marketing advice, tips, and strategies for home builders.
How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...
You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...
Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...
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