Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

    Build A Better Presence On Facebook

    April 23, 2019

    Facebook likes

    Let’s face it. You’ve been using Facebook as a marketing tool for years. But your strategy—assuming you have one—hasn’t been evaluated in a while. Listen. This platform isn’t the same as it was ten years ago. In fact, it’s not the same as it was one year ago! So evaluating your social media approach regularly is hugely important. When you don’t, you could be missing out on valuable opportunities to engage fans. Here’s what to consider when you want to build a better presence on Facebook.

    Who 

    Who is following your Facebook page? How old are they? Are the male or female? Facebook analytics can give you all of this information. And demographics are an important part of any marketing plan. An audience that is primarily female will engage differently than an audience that is primarily male. Likewise, followers that are 18-35 will have different patterns than older audience members. If you have a wide mix of followers, create a strategy that enables you to reach the target members. You can learn more about Facebook Analytics here. 

    What 

    Do you have video content? Facebook algorithms put a high preference on videos. That means that Facebook will push videos into people’s feeds before other content—like mere words or even posts with photos. So if you haven’t previously created video content for your business, now is a great time to begin. Videos don’t need to be long to draw attention, but they do take time and planning to create. Facebook Live should also be part of your video strategy. While Facebook prioritizes videos, the site will send out alerts to followers when you are broadcasting live. So use Facebook Live to broadcast things like open houses or an exciting home building project in the works—and engage your fans in a whole new way!

    When 

    Are you posting early and often? Are you scheduling out your posts? Timing is key when establishing a plan for Facebook posts. Your analytics should again be your go-to place when deciding when to post. They’ll show you when your followers are online and most likely to see your posts. For example, if your metrics show that your followers are online at 9 a.m. and at 8 p.m., these are good times to post. Followers will also then know when to expect to see posts from your business. Consistency is key to customers! That being said, the times your followers are online may vary from day to day, so make sure to make adjustments accordingly.  And remember that increasing the number of times you post per day may also help your business make its way into more newsfeeds.

    Overall, Facebook is a big part of your marketing plan. Keeping tabs on your audience, refining what you’re posting, and taking timing into consideration will help you build a better Facebook presence. Need help with social media? Contact the experts at Meredith Communications!

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Tags: , , ,

    Categorised in: ,

    Just Ask Meredith Blog

    Sales and marketing advice, tips, and strategies for home builders.

    August Marketing Pro of the Month Pat Sommer

    Share on FacebookShare on TwitterShare on Linkedin How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as...

    FANtastic Marketing Example—GoDaddy

    Share on FacebookShare on TwitterShare on Linkedin You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy...

    Housing Upgrades Millennials Don’t Care For

    Share on FacebookShare on TwitterShare on Linkedin Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s...

    8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | Fax: 321-226-0246

    Privacy Policy | Copyright 2020

    IF YOU ENJOYED THIS POST...

    You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: